While it’s not entirely clear what set the app off, the company has a variety of best practices going for tracking clickthroughs, conversions, and overall usage, using third parties like Mixpanel as well as its in-house systems. “It’s a really good time now versus any other time in history” to be building a mobile app, he says, because “distribution has been solved by the App Store and Android Market, and now it’s about the tactics you use within that.”Īlstromer says the city of Cleveland started getting big first in the US, which has been followed by growth in a number of other cities around the country. Distribution, as he explains with an acute understanding, has always been the biggest problem. He’s a veteran mobile entrepreneur, from his days growing up in Sweden to his past startup Heysan to his current job. We talked to Voxer’s vice president of growth, Gustaf Alstromer, for more details. You can also send text messages within the flow of correspondence. You hold a talk button to record a quick message for the other party, although there’s also an option to listen live to an incoming message that a friend is recording. The interface shows a text message style interface. To use Voxer, you simply download it from either store (iTunes here, Android here), create a new identity or log in with Facebook, sync it with your phone’s address book and/or Facebook, then start chatting with other individual friends, or groups that you join or create. (Yeah, the social networking category isn’t especially big once you get past the leading web services, but this much growth for this type of app is unusual.) It’s now a trend among many Twitter users, too. The app has gone from #40 to #6 within the past week in the social networking category of the United States App Store, following its rise earlier this year in random other countries like Brazil and Saudi Arabia. It’s basically a direct competitor to another startup, HeyTell, that we’ve covered, as well as TalkBox… and getting to be more of a competitor every day, judging by its recent trajectory. Or, in modern parlance, it’s sort of like text messages but with voice instead of text. Called Voxer, it provides a walkie talkie push-to-talk voice service reminiscent of Nextel. The other successes have most often had venture money to help them cover advertising costs.īut a smaller startup has been climbing up the iTunes App Store and Android Market charges over the last few days. Most of the communications apps that have gotten big on smartphones have been built by well-established companies that have existing user bases they can promote to, with Facebook, Twitter and Skype being the top examples.
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